The days between Christmas and New Year can be tricky for those involved in sales and marketing. While some companies will shut down for the entire holiday period, others will be at work as usual, making it difficult to plan a telemarketing schedule. What’s more, some businesses fear that telemarketing calls won’t be well received at this time. Even those who are in the office may still be recovering from an overdose of festive cheer.
Although it’s true that telemarketers need to tread a more lightly in between Christmas and New Year, this brief period does offer a number of unique sales opportunities. By approaching calls with the right attitude and taking things slowly, businesses can get a head start on their January sales and hit the New Year running.
Taking advantage of seasonal good cheer
The period between Christmas and New Year is famously quiet in almost all industries. Those who are in the office are often in a happy and relaxed mood as the workload is generally light and January deadlines have yet to be set. Running a telemarketing campaign at this time of year can allow you to take advantage of the seasonal good cheer that lingers in most offices.
Getting a head start
As a lot of competing telemarketing teams won’t be working between Christmas and New Year, launching your 2018 sales campaign at this time will allow you to get a head start. By the time January rolls around, many of your prospective customers will already have heard of your brand, your products and your services, allowing you to stay one step ahead of the competition. This head start can be invaluable in a competitive market and could make the difference between your brand having a good 2018 and a great one.
Setting the right tone
The key to making the most of this inter-festive period is to keep calls light, engaging and interesting. Try to avoid being too pushy or coming on too strong. Instead, ask your telemarketing team to use seasonal greetings to get the call off on a positive note and make sure they’re adept at creating productive conversations and two-way dialogues.
The more they can engage with the decision maker, the easier it will be for your telemarketers to lay the foundations of a productive business relationship. As decision makers often have more time available during this period, it’s possible your telemarketers will find it easier to begin a productive conversation and to discuss the brand’s needs and requirements. This can provide you with valuable insight into your customer base and help you to tailor your products and services accordingly.
Although not all of the businesses you try to connect with will be available between Christmas and New Year, those that are will often be more open to hearing what your telemarketing team has to say due to the relaxed festive atmosphere. To find out more about effective telemarketing techniques, explore our site or get in touch with a member of our team.