Blue DonkeyBlog

Jargon and buzzwords senior executives hate to hear

Why buzzwords lose senior audiences Clichés and jargon signal two things to executives: lack of

Successful telemarketing campaigns: 5 fixes that actually work

Successful telemarketing campaigns: 5 fixes that actually work If you want successful telemarketing campaigns, drop

AI chat agents vs human telemarketers: will bots replace people?

Will bots replace people? Short answer: no. AI chat agents vs human telemarketers is not

B2B market research by phone: de-risk your 2026 plan with conversations that count

B2B market research by phone If you’re finalising budgets, B2B market research by phone gives

The importance of segmentation in intelligent telemarketing

B2B customer segmentation Short version: B2B customer segmentation helps your callers speak to the right

How to hire telemarketers: 5 steps that build a high-trust calling team

How to hire telemarketers Short version: To hire telemarketers who actually move the pipeline, recruit

Databases That Power Intelligent B2B Telemarketing

Intelligent databases for B2B telemarketing Intelligent databases turn calls into conversations. When your records are

Voice of Customer (VoC): How to Embed Real Customer Insight into Your B2B Strategy

Short version: Voice of Customer (VoC) is a dedicated project. It’s a deep, structured programme

Authentic telemarketing: from first hello to qualified appointments

The short version Authentic telemarketing works when every call is proposition-led, emotionally intelligent, and focused

Sales Call Preparation: Why Less Prep and More Dialling Wins

Sales Call Preparation Great sales calls do not start with an hour of desk research.