Giving each and every call your full attention will help you to improve the quality of your telemarketing campaigns. As well as giving potential customers a better impression of your business, staying focused helps you to deal more appropriately and more skilfully with questions, queries, and objections.
Understanding just how important concentration is to the quality of your calls will help you to stay focused on your prospect from beginning to end. This can have a big impact on your results and help you to achieve more from your telemarketing campaigns.
Making a good first impression
The first few moments of any professional interaction will set the tone for your future. These initial minutes and seconds are crucial, as Psychology Today says:
“First impressions matter, for good and bad. They are fine when you like someone on first meeting; they are not so fine when the first meeting is negative. Positive first impressions lead to social cohesion; negative first impressions lead to biases and social prejudice.”
If you’re distracted by something in the room or by other thoughts in your head, it’s likely to diminish the quality of the impression you make. As you won’t have a second chance to make a first impression, this could impact on your long term business relationship.
Responding to queries and questions
In order to ensure you convert, we advise that you ensure that you keep your focus. Even drifting off for a minute or two can cause you to miss out on vital information. This in turn can lead to your answers becoming less focused and less targeted, something that could cause your telemarketing call to fall flat.
Tone and quality of voice
Did you know that when you move around a room, or even fidget in your seat, it can have an impact on the quality of your voice? Focusing solely on the task in hand will help your voice to stay steady throughout your call and ensure your potential customer has your full attention.
How to stay focussed on a telemarketing call
In order to get the best results from your next telemarketing call, remember to relax and ground yourself to keep your focus. Let your colleagues know that they should avoid talking to you when you’re on the phone and clear your immediate space of anything that could cause a distraction. The calmer and more tranquil your office is, the easier it will be to give the call, and the customer, your full attention.
Find out more about improving the quality of your telemarketing calls by taking a look around our site or getting in touch with a member of our team.