We’re sometimes asked ‘What’s the single best thing you can do to improve your B2B appointment setting calls?’ The answer is posture (smiling – is a close second). Although our voice is the main means we use to communicate, it’s by no means the only thing in our toolbox. There are many other factors involved
B2B calls involve one to one communication. If it’s a cold call, then generally the receiver of the call doesn’t know the caller, and may not be aware of their business. At Blue Donkey, we specialise in intelligent telemarketing. Our B2B calls are often cold but they don’t resonate as cold calls do. We have
Most of us have had times where we need our B2B telemarketing to do great things. We know leads that come from telemarketing endure, we know the best relationships often start with a cold call. However, despite this, even the best of us have days where we just can’t summon the motivation to phone strangers.
Appointment setting is a key competence for most professional sales people. But while it’s critical to telemarketing success, appointment setting is notoriously difficult, and widely feared. Convincing a potential buyer to commit to a date in the diary requires skill. It’s incredibly important a sales team know how to approach calls in the best way
We’ve all met someone who thinks they’re great in business. And while they often boast about their sales prowess, their confidence doesn’t always translate to success in the boardroom or on the sales floor. Why the mismatch? Doing a good job in sales relies on prioritising the needs of potential customers, more than our need
Using cold calling to generate B2B leads is never easy. Even skilled telemarketers can struggle to get a rapport going with a stranger on the phone. In general, the key to success is warming your call up as quickly as possible. The faster you can get from disembodied voice to professional contact, the more chance
Outsourced telemarketing has become more and more popular. Like payroll, IT, or accounts, telemarketing is increasingly becoming a specialist skill that companies can’t master as well in-house. Development and business strategy work better when driven by dedicated in-house teams, who know the business inside out. The expertise, insight, and perspective that in-house teams can bring
Contact centres have a reputation for providing mundane or entry level work. In years gone by that may indeed have been the case, however, things have changed. The two reasons they’ve changed are unlikely to revert back any time soon because they are deep-rooted, global and industry wide. Brand image and the contact centre One
The call opening is what happens in the first few moments of a B2B telemarketing call. For many people, this is the scariest part of the interaction, much like the blank piece of paper where you’re required to create something meaningful. If you get the opening right, the call goes well, if it’s wrong the
Generating a positive brand image is the objective of most marketing activities, and, most companies spend a fortune on it. Furthermore, a negative brand impression can be very hard to recover from, especially if it’s the first impression you gave. As your B2B telesales team is often the first contact a company has with its