Issue 83 of the Cambridgeshire Chamber of Commerce magazine is as always, jam-packed with interesting local news and insight. Read our article on page 13 to find out more about Adopting a gratitude attitude in B2B telemarketing.
These days, more and more aspects of business are being outsourced to specialist firms. B2B telemarketing is just one of the many activities that are being passed to lead generation companies who have the skills and systems to get results quicker, or better, compared with an in-house team. Designing, development and business strategy all work more
This month Blue Donkey has written a blog in partnership with B2B data provider Marketscan highlighting the importance of good quality market research to drive business success. Click here to read the article.
B2B telemarketing companies love open questions, in fact, they are the single most important tool in our armoury. This is because, for a telemarketing call to be successful, we need to get people talking to us about what’s important to them and their business. The faster we can get someone talking, the easier it is
Influencer marketing is having a big impact in B2B telemarketing and marketing generally. Understanding the important role played by influencers in business can help marketers power up their brands like never before. The rise of influencer marketing To some extent influencer marketing has been around for a long time. As soon as one business recommends a product
At the right time of year, opening B2B telemarketing calls with the phrase ‘Happy New Year’ is a great way to set a positive tone for your conversation. Unlike the many religious festivals and events that take place over the same period, New Year is pretty much universal so applies to anyone. However, as a
Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market research helps companies ensure they are making the right products for the right people. For organisations selling to other organisations,
January is a notoriously difficult month for many of us including the typical b2b telemarketing agency. Long days, dark skies, cold weather, and credit card bills from the Christmas hangover take their toll on workers across all sectors. For many, January can be less productive than other months as employees struggle to find the energy
Appointment making experts must capture the attention of the person they are calling in the first few seconds of engagement. If you can do this, you’ll have a much better chance of achieving the objective of your call. If you find you sometimes struggle to capture attention, take a look at the tips below for grabbing
A negative brand impression can be hard to recover from, particularly where it’s the first impression a potential client gets about a business. For b2b telemarketing companies, this is an important consideration and one that means we spend a lot of time crafting calls that resonate in a buyer’s mind positively. Telemarketers are often the