Lead marketing or lead generation marketing is the process of finding suitable prospects, nurturing them, and building trust over time until you convert them to customers. You can use any number of media or channels, the key is to identify the right kind of prospect or potential customer for your business. So who are the
The 14th century truism, mighty oaks from tiny acorns grow, reminds us that sometimes a single humble act or effort can lead to something big, strong, and significant in our lives. It’s designed to encourage us to keep going with the small steps we take. This is never truer than in the world of marketing
As well as producing sales leads, several other metrics are used to determine the value telemarketing generates for a business. Among them is the number of email addresses captured by the telemarketing team. Email is really important for a marketing database because it allows organisations to drip feed their company messages and brand in a
Like life, telemarketing is full of ups and downs. At times you dial a number, reach someone you need to talk to and get chatting like you’ve known them forever. You just connect in a way that works for you, and them. When this happens, your questions yield perfect answers, and the buyer peppers the
Finding and reaching the right decision makers is one of the biggest day to day challenges a telemarketing business will face. At Blue Donkey we manage meticulous benchmarks sector by sector, project by project that helps us set expectations about the efficiency with which we reach decision makers in organisations. A handful of approaches will
OK, so we know cold calling is probably the last thing anyone wants to do when they grow up. It’s one of those tasks that people dread and avoid above anything else. Yet it’s no secret that the best business relationships often start with the humble cold call. So think about it! Cold calling is
Do you ever feel like your telemarketing campaign is competing with a million other voices out there? If like us you dial call after call, day after day, it can be hard to get past that emotion. It doesn’t help that most markets are in some state of saturation. So we have many competing brands
We all know telemarketing is a powerful way to win new business and generate growth. But talking to people you don’t know, and who weren’t expecting your call, is a pretty tough shout even when you’ve been in sales for years. Getting them talking about their needs is a good way to ease into a
Call centre services are tricky things to manage. Constant deadlines couple with multiple projects, so at any given moment several tasks need careful treatment. As outsource suppliers, this inevitably means managers have a shed load of conflicting priorities to navigate. Frankly, sometimes it can seem like mountain climbing. Some managers feel it takes longer to
Lead generation agencies connect call after call all day long. Making sure each one resonates with buyers in an impactful and individual way is an art great telemarketers, and good business people alike must master. To make a success of winning new clients, the first impression is everything. Like the adage goes, first impressions last,