In the late 1990s and early 2000s telecoms company one2one, now T-Mobile, ran a successful campaign in which it asked viewers which living person or historical figure they’d most like to have a one-to-one conversation with. The promotion successfully won over audiences and became one of the most memorable campaigns of the era. Thinking about who we
We all understand that how we come across is incredibly important in the world of business, and more particularly in B2B lead generation where we are trying to cultivate long and high-value relationships. If you get off on the right foot you might just create a professional relationship that will last a lifetime, get off
So who ever said they want to be in telemarketing when they grow up? Not many of us probably, it’s a tough gig, hard work and relentless. But if you need to be challenged, and you want to use your brain, if you enjoy the sheer diligence of speaking to decision makers with diverse business
Not all the information we communicate comes from the words we use, or the sentences we compose. Often it’s not what we are saying but how we say it that matters (anyone with teenage kids will confirm that). Tone, pitch, pace, and body language are all used by others to help determine the exact meaning
Knowing how to make a strong first impression is one of the most important skills in B2B telemarketing. Not only will it help you to start your calls off in a positive way, it will also allow you to begin to build rapport with a potential buyer and lay the foundations for your future business relationship. Smile
For many years pushy sales techniques were as popular in B2B telemarketing as they were in other areas of sales. The term ‘hunger’ was often used to describe unyielding and headstrong personality types that were deemed advantageous to sales success. These personalities were often ‘not bovvered’ about the negative consequences of hard-selling for those
B2B Lead generation has increasingly become more complex and specialist with influences such as GDPR and CTPS making successful telemarketing trickier than ever. Quality management systems (QMS) have always had a big role to play in defining the specialness of a business, but today more than ever, a good QMS can be the difference between
Telemarketing is all about communicating product or service benefits in a way that’s compelling and captures attention. The more intelligent and persuasive your argument, the more likely you’ll be to achieve your business objectives. Structure and content of telemarketing calls is an area many people find daunting, often resorting to writing a script to avoid brain
Telemarketing agencies need to craft verbal communication in a way that makes a difference in the buyer’s mind, so the voice is a seriously important tool. However, there’s a lot more to sounding good than just pitch or tone of voice. In fact, there are a large number of other factors involved in connecting with
Telemarketing companies stand or fall on their ability to make their client projects perform. Often calling programmes that don’t succeed within a company’s own four walls will fly in the hands of the right telemarketing companies. No surprise there since telemarketing is increasingly becoming a specialist craft like payroll or PR. However, there are several