Telemarketing is one of the best B2B sales strategies to win new customers by. Yet despite being so effective it’s one of the most disliked. We’re used to using all senses to communicate, when reduced to just two, we find the activity unnerving, and frankly, most of us would far rather avoid it as a
If there’s one question we get asked over and over again at Blue Donkey it’s this, how do you generate more B2B leads. The answer is easy. Call more prospects, or call fewer but better prospects. Target more precisely for game-changer clients, or broaden selection criteria to appeal to more and more clients. Use mass
Trying to generate leads in B2B sales can be tough, especially if you’re not confident about your abilities using the phone. It really doesn’t help that despite being one of the most important skills in business, telemarketing lead generation, in other words, using a telephone to connect with new buyers, is widely considered the most
Every business needs new leads to fuel its growth pipeline. Long term survival is only possible when organisations manage a decent flow of prospects that can be nurtured and warmed over time. At Blue Donkey we place particular emphases on the need to generate a relationship rather than using clever closing techniques to get sales
We used to think of service as being something associated with an activity or an experience, such as being served a meal at a restaurant or having a night at a hotel. This has changed in recent years. So much so that now we think of service as inextricably entwined with almost anything we purchase.
The past year has been anything but easy for most organisations. However, as the economy no doubt begins to show encouraging signs, companies will once again start looking at what they can do to galvanise a spirit of growth and optimism. As marketing is typically one of the areas cut back when things are tough,
B2B marketing calls are like no other kind of calling. If they come across as intelligent, useful, and well informed, it’s quite likely that a receiver of such a call doesn’t even think of it as a ‘cold call’. Quite simply, the call resonates in a way where the person who gets it thinks of
Gaining confirmed meetings is a big deal for appointment setting companies. In the perpetual race against time, performance metrics, and competitive market forces, agencies are quite literally only as good as their last month’s work. The relationship between the appointment setting company and the client organisation is unusual in that clients are paying for something
Companies increasingly use external partners to do the things they can’t do in-house, leaving them free to focus on the core activities they are good at. The non-core activities are usually things such as accountancy services, or auditing, on the grounds that they benefit from having an external specialist. In the past five or so
Well we did it, didn’t we? It’s officially British summertime, the clocks have changed, the days are longer and the sun is shining. We made it through the seemingly endless days and weeks of a particularly long grey winter. Sadly, it’s a winter we’ll be talking about for generations to come. For now though, the