This month Blue Donkey has written a blog in partnership with B2B data provider Marketscan highlighting the importance of good quality market research to drive business success. Click here to read the article.
B2B telemarketing companies love open questions, in fact, they are the single most important tool in our armoury. This is because, for a telemarketing call to be successful, we need to get people talking to us about what’s important to them and their business. The faster we can get someone talking, the easier it is
Influencer marketing is having a big impact in B2B telemarketing and marketing generally. Understanding the important role played by influencers in business can help marketers power up their brands like never before. The rise of influencer marketing To some extent influencer marketing has been around for a long time. As soon as one business recommends a product
At the right time of year, opening B2B telemarketing calls with the phrase ‘Happy New Year’ is a great way to set a positive tone for your conversation. Unlike the many religious festivals and events that take place over the same period, New Year is pretty much universal so applies to anyone. However, as a
Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market research helps companies ensure they are making the right products for the right people. For organisations selling to other organisations,
January is a notoriously difficult month for many of us including the typical b2b telemarketing agency. Long days, dark skies, cold weather, and credit card bills from the Christmas hangover take their toll on workers across all sectors. For many, January can be less productive than other months as employees struggle to find the energy
Appointment making experts must capture the attention of the person they are calling in the first few seconds of engagement. If you can do this, you’ll have a much better chance of achieving the objective of your call. If you find you sometimes struggle to capture attention, take a look at the tips below for grabbing
A negative brand impression can be hard to recover from, particularly where it’s the first impression a potential client gets about a business. For b2b telemarketing companies, this is an important consideration and one that means we spend a lot of time crafting calls that resonate in a buyer’s mind positively. Telemarketers are often the
The best telemarketers have a clear sense of what they need to do for effective b2b lead generation to happen. It starts with finding the right key buyers, engaging them in a two-way conversation using open questions, uncovering a need that they can fulfil, and closing for an appointment or desirable next step. Understanding the psychology
The lead up to the festive period provides a popular conundrum for those involved in sales and marketing. Some feel decision makers either won’t want to be bothered by sales calls, or they may be too preoccupied for them. Others take the view that it’s an opportune moment to connect with new potential buyers in the