Working from home is becoming a drag for most of us now. The walls are closing in, and the days, weeks and months are merging into one another. We need some peopling. After almost a year of unspeakable boredom, anxiety, uncertainty, and grim news, we’re ready to scream. Now more than ever, our emotions will
Good telemarketing agencies generally won’t transact using the cost per lead operating model. This is where a client pays the agency according to how many leads they pass on. There’s a myriad of reasons for this but the big one is the lack of effectiveness. To survive, a business needs to be two things. They
To generate sales you have to have a super-hot message that gets people listening, and thinking. You’ll want it to contain every juicy nougat of information you can muster, from your flagship sites to your biggest proof-points. And you want to write it down for posterity, so you never forget just how special your business
Homeworkers all over the country are juggling between the normal routines of their work and their home life. To make a success of B2B marketing, you have to present as one brand to another. Yes, it’s a people business, but the polish and resonance of your company has to shine through whatever the circumstances. Otherwise,
Numbers aren’t everything for a lead generation agency but there’s no denying, they are pretty darn important. The trick is to observe the numbers carefully without allowing them to run the show. That’s really no different from the role any sales professional plays for their organisation, and like life, the smarter we operate, the more
Chances are, most of us are savvy enough to know, that to survive, we need to put something on the table which customers consider better than the competition. The dynamic works differently in consumer sales – sometimes we just fancy ‘stuff’. It’s not useful, it’s not meeting a need as such, it’s just ‘nice’. There’s
We’re absolutely chuffed to bits at Blue Donkey. After an anxious lockdown V1 last March, our wonderful team, and supply partners Cube6 IT pulled together to completely remodel our processes. From the sophisticated routines our telemarketers enjoy, to training systems we’re famous for, and our awesome reporting frameworks, we’ve undergone a complete transformation. Something that
More and more, directors are outsourcing areas of their business which they consider non-core, or specialist. In fact, business schools often cite this as one of the disruptive keys to market leadership that successful organisations share. And why not indeed. If you don’t have the desire, equipment, or competence to do something to a high
Appointment setting companies are faced with a dilemma. Hungry clients requiring sales leads a-plenty, against a backdrop of strict lead criteria. The sentiment ‘We want all the leads out there but we only want certain leads’ is the kind of conflicting one that comes with the turf. And we get it, demand is high but
Prospect relationship marketing is the process of gathering together a list of companies that on the face of it should be interested in your product or service, and then calling them. This is usually defined by the kind of needs a company of that type and size may have. If you produce widgets, they might