The best kind of telemarketing script is no script at all. Scripts are bad for brand and bad for business. That’s because your personality will always represent greater collateral in a call than your words alone. The way you think and communicate was after all why you were hired in the first place, so taking
Phone based marketing is not something most people enjoy. At Blue Donkey, we’ve made the concept of intelligent telemarketing our own for over 23 years now. We do this mainly by building some, then we share them with each other. It’s like anything, the better you get the more you achieve, and the more you
The way you ask questions makes all the difference to the answers you get. That may seem simple, banal even, but a bit of deep digging will demonstrate just how profound the question technique can be to output. If there is one element of telemarketing, lead generation, market research, or pretty much anything in sales
How many people plan their B2B telesales with the big picture in mind? Probably not very many. Instead, they grab the phone with a vengeance, eat through precious data, on a single-minded mission to sell stuff. Is that bad? Yup, it’s pretty bad. Telesales in B2B needs to do more than simply box shift. In
If Covid-19 has taught us anything, it’s that no one knows what’s around the corner. This year has pushed most of us to new habits and new routines, so it’s probably safe to assume our clients, customers, and prospects will be doing things differently too. So what can you take for granted? Potentially nothing. Unless
Telemarketing experts are great at taking a business, breaking down its attributes and creating a pitch that blends and flows beautifully. They have to be, or their projects simply won’t retain. But how do you get a knack for seeming passionate and well informed across a wide-ranging product set from financial services to combinatorial chemistry
It’s true, telemarketers have to deal with rejection all day. Depressing? No actually – its water off a ducks back, provided you have some good ways of dealing with people saying they don’t want what you’re offering. Like anyone working in business currently, telemarketers are working under weird conditions. The global pandemic has meant normal
No matter how good your product or service is, and how loyal your buyers might be, no one should ever completely relax about the importance of customer service. We all want our customers to love us, and let’s face it, no one goes to work to do a bad job, but the truth is, at
In a huge boost to staff pride and credentials, the quality management process at Blue Donkey was audited for the 14th year but this time under lockdown conditions. The achievement has once again underlined Blue Donkey’s commitment to providing best in breed service excellence, as well as being a place of work that offers satisfaction
To survive in competitive B2B marketing environments, organisations need to keep adding a steady flow of new leads and opportunities to their sales cycle. However, too much emphasis on closing leads can be damaging to a brand. It places a priority on ‘getting the lead’ rather than identifying and meeting genuine customer needs. Anyone who