The new DMA Code and guides have been designed to work together to provide a roadmap for putting your customer first in your one-to-one marketing.
The DMA Code sets out five clear principles that promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit.
In addition, the guides work alongside the Code to give you authoritative, up-to-the-minute information and advice, from legal compliance to creative tips.