Category Archives: Telemarketing

Sell the sizzle, not the sausage (what that means in B2B calls)

People don’t buy the thing. They buy what the thing changes. “Sell the sizzle, not

Treat every B2B call like a one-to-one

The best calls feel like a proper one-to-one Years ago, telecoms brand one2one ran a

Why posture is paramount to a confident sounding phone call

Posture is confidence you can hear The voice is the main tool in a phone

5 sure-fire ways to create a negative brand impression (and how to avoid them)

First impressions are expensive A negative brand impression is hard to undo, especially when it

Telemarketing targets – a successful call isn’t just a lead

Why “lead-only” thinking sells telemarketing short Yes, generating interest matters. But the most useful telemarketing

Telemarketing questioning techniques – treat questions like wishes

Treat questions like wishes—use them where they count Questions are the engine of a good

The relationship between inbound and outbound telemarketing

Inbound and outbound: why they belong together Both outbound and inbound telemarketing matter. Outbound lets

Creating the right pitch, pace and tone for B2B calls

Why pitch, pace and tone make or break B2B calls The words matter—but pitch, pace

Brand building by telephone

Why brand building by telephone still cuts through Brand building by telephone lets you go

How to hire telemarketers: 5 steps that build a high-trust calling team

How to hire telemarketers Short version: To hire telemarketers who actually move the pipeline, recruit