Like him or loathe him, there’s no denying that Donald Trump has made a success of his business. Over the years, he’s launched hotels, property developments, golf courses, vineyards and even a university. And although not all of these ventures have been profitable, Trump has built up a recognisable brand that’s present in many countries around the world.
With Trump’s proven track record in business, he’s not a bad person to look to for ideas and inspiration when running telemarketing campaigns. His approach has often been successful, and business people around the world take cues from his business style. Thinking about how Donald Trump would run a telemarketing campaign could help you to decide how you do – and don’t – want to run a campaign of your own.
One of the most notable things about Donald Trump is the way he speaks. He uses very simple language, with The Washington Post assessing his average vocabulary at the level of an eleven–year old. If he were to run a telemarketing campaign, it’s likely the language he’d use would be equally basic. Although this can be useful for getting your message across, overusing words like ‘great’, ‘good’ and ‘best’ can make your claims sound unrealistic and less than reliable.
Although Donald Trump is good at getting his message across, he hasn’t proven himself to be the best communicator over the past few months. His regular Tweets have often inflamed delicate situations and the President has repeatedly failed to check facts before posting to social media. This is one aspect of Trump’s personality that shouldn’t be allowed in any telemarketing campaign. In order for a campaign to be professional and successful, facts need to be checked, statements need to be honest and telemarketers need to be diplomatic and tactful where necessary.
If there’s one thing we can learn from Trump’s approach, it’s not to give up. Throughout his entire presidential campaign, Trump was seen as the underdog, yet he consistently presented an image of himself as the next President of the USA. Being confident in your own abilities, your product and your brand can help to achieve a lot in a telemarketing campaign. And although you want to ensure you keep the crowd on your side, pushing to get the result you want isn’t always a bad thing.
Taking a close look at Donald Trump’s business approach could help to inform your own ideas about communication, marketing and image. To find out more about transforming the way you do business and improving your telemarketing technique, explore our site today.