Blue DonkeyBlog

Sell the sizzle, not the sausage (what that means in B2B calls)

People don’t buy the thing. They buy what the thing changes. “Sell the sizzle, not

Treat every B2B call like a one-to-one

The best calls feel like a proper one-to-one Years ago, telecoms brand one2one ran a

Is market leadership just about selling the most?

B2B market leadership is changing Most businesses want to be the market leader. Traditionally that

Why posture is paramount to a confident sounding phone call

Posture is confidence you can hear The voice is the main tool in a phone

5 sure-fire ways to create a negative brand impression (and how to avoid them)

First impressions are expensive A negative brand impression is hard to undo, especially when it

B2B Influencer Marketing: Make Data-Driven Outreach Work

Influence is older than the internet Influencer marketing sounds modern, but the principle is familiar.

Market research – need to know vs nice to know

Need to know vs nice to know Market research calls only work when you’re disciplined

Telemarketing targets – a successful call isn’t just a lead

Why “lead-only” thinking sells telemarketing short Yes, generating interest matters. But the most useful telemarketing

Telemarketing questioning techniques – treat questions like wishes

Treat questions like wishes—use them where they count Questions are the engine of a good

The relationship between inbound and outbound telemarketing

Inbound and outbound: why they belong together Both outbound and inbound telemarketing matter. Outbound lets