Homeworkers all over the country are juggling between the normal routines of their work and their home life. To make a success of B2B marketing, you have to present as one brand to another. Yes, it’s a people business, but the polish and resonance of your company has to shine through whatever the circumstances. Otherwise, potential clients will simply choose the competition, after all, they’ll want to put their precious baby in the hands of people they can most trust to be professional and polished all the time.
But after a year of enforced home working, we all know from bitter experience that presenting a polished façade all the time is easier said than done. And it really doesn’t help that we live in a society where every day has to place us at the top of the leader board for achievement. We have benchmarks, reporting tools, and shared metrics that threaten constantly to expose the chinks in our armour. So like we don’t already feel bad enough, the numbers lurk to make plain our shame. In the words of our friend Bridget “you really needn’t bother making me feel like an idiot, I already feel like an idiot most of the time anyway”. Whether its B2B marketing or some other discipline, if we’re going to rind out the next few months, we’ll have to work smarter and be a bit kinder to ourselves.
Clear desk, clear mind, and no pyjamas
Having a clear, neat desk will help you organise your mind as well as your work. Dress for work and hide your personal mobile phone in a drawer away from your workspace. Try keeping a clean sheet of paper handy, so if something pops into your head to distract you, you can write it on a list and carry on working. To work from home effectively, it’s important you clearly define your workspace, from your home life. Find an area where you have enough space to comfortably focus on work. One that is as free from distractions as possible, so you’re thinking more B2B marketing, than laundry and washing up. Face your desk towards a wall with your favourite picture on it, so you’re not staring round the room reminded of the chores begging for your attention. Make sure that there’s nothing in your eye line to distract you. Defining a clear neat workspace is not only important for performing your job, it’s good for your mental wellbeing and ensures your home still feels like home. When you’ve done a satisfying day’s work, the evenings feel so much more peaceful too.
Choose Chaka Khan
Travelling to and from work allows time for us to transition between our different environments and responsibilities. It helps in other ways too, including helping us switch on and off from work mode. B2B marketing is a catwalk. Congested markets mean we struggle to differentiate, and if we’re not careful we risk being seen as a ‘me-too’. Things change quickly and with it the pressure to perform against the competition. This demands sharp, responsive routines for asking the right questions of the right people. In the absence of a drive or commute to work, there are things we can do to get in the headspace we need to perform to a high standard. Movement is absolutely critical. Take a walk before work, or at lunchtime. Put your phone on silent, or call a friend for an easy relaxed chat. Make time in your day for a bit of fun. Even if you live alone, a kitchen disco with the dog might just be what the doctor ordered. Turn up the volume and have a good old freak out. Whether it’s Chaka Khan or Lionel Ritchie, sometimes dancing on the ceiling is absolutely fitting.
Are you and Cosmo in this together
Hands up anyone with Mr or Mrs Perfect in their social media circle. Why is it that when you’re most at risk of feeling like a failure some smug, pretentious, ostentatious ass posts something nauseating about their zen, balanced and perfect lives. Clearly, homeschooling gave them the opportunity to show the world what amazing parents they are. Their dog isn’t peeing on the rug, their teenagers aren’t smoking behind the shed, and they haven’t accidentally booked two home shopping slots for the same day with the resultant kitchen carnage. Block them! Now. Silence them forever from your life. Comparing ourselves with other people isn’t great for our emotional wellbeing. Focus on you and yours, and whatever makes you feel good because sometimes the rest of the world can just go and do one.