positivity Archives | Blue Donkey

Smiling as you dial will help your lead generation marketing shine

Posted on 21 April 2020 by bluedonkey

Lead generation marketing is tough at the best of times, so while it’s easy to assume that today’s strange conditions will make success harder than ever, we think it doesn’t have to be the case. At Blue Donkey we’re always looking for ways to innovate, push the boundaries, and improve our methods. Sometimes we have to accept that the old techniques are the best. One that really does make a difference, is smiling.

A great way to improve the quality of your lead generation marketing calls, connect with the person you’re speaking to and make your workday more enjoyable is painting on a smile. Smiling before you pick up the phone could transform your telemarketing success rate. If you’re not convinced, here are just a few of the benefits of this fail-safe technique.

Can a smile really change anything?

Research suggests that even faking a smile can help us feel better. According to experts at Psychology Today magazine it reduces stress and lifts our mood. If smiling does not come naturally for you or seems distasteful, the principle of “fake it til you make it” may be good advice, especially with people you know and feel safe with.

Though the person you’re speaking with can’t see you smile, they can hear it in your manner and voice. The tone, pitch, and flow of our speech are all profoundly affected by a smile, and the person you’re communicating with will definitely hear the difference. This is very important for lead generation marketing because when you’re speaking with someone by telephone, you are reliant on the ability to communicate engagingly, navigating gatekeepers and convincing decision makers even though you can’t make eye contact.

First impressions

No one wants to answer the phone to someone who sounds bored, miserable or uninterested. Buyers will need to be immediately engaged in the call if they’re going to be convinced. If the person making the call is smiling, those crucial opening sentences are going to be exponentially enhanced, creating a good first impression, engaging the decision maker and giving the call a better chance of hitting the mark.

Communication

The vast majority of the information the person you’re speaking to will gain during the call comes from the tone of your voice. If you smile when you dial, the person you’re calling will hear it in your voice and it’s likely they’ll respond more positively to you. The way you speak, rather than the words you use, will help them decide if you’re trustworthy, if you’re genuine and if they can connect with you on a personal level. This will have a big impact on the success of your call and could even be the crucial factor that tips the decision for or against you.

Company image

If you want your business to be seen as positive, passionate and energetic, ensuring your team are smiling whenever they pick up the phone is a great place to start. If every interaction a business has with your company is engaging, positive, and fun, they’re much more likely to feel a connection to your brand and use your company in the future.

Sometimes, the simplest techniques make the biggest difference. To find out other methods for improving the quality of your telemarketing calls, contact Blue Donkey today.

Smile as you dial in B2B telemarketing

Posted on 14 August 2019 by bluedonkey

In the 1970s and 1980s, quite a few psychologists got in on the smile-research action, with surprisingly consistent results. The evidence all points toward smiling as a cause of happy feelings. According to How Stuff Works subjects were asked questions that pinpointed their emotional state before and after smiling, and they overwhelmingly scored happier after smiling. So what does that mean in B2B telemarketing? Well, it’s official, smiling makes us happy.

No surprise then that when we are looking at ways to improve our telemarketing techniques – sometimes we have to admit the oldest techniques in the book are there for a reason. Smile as you dial is a tried and tested mantra in B2B telemarketing. And it really does make a difference. Smiling is a powerful way to improve the quality of your calls and connect with the person you’re speaking to. Putting a smile on before you pick up the phone could transform your telemarketing success rate. Here are just a few of the benefits of this fail-safe sales technique.

Does smiling really make a difference in telemarketing?

Though the person you’re speaking to can’t see you smile, they can hear it. The tone, pitch, and flow of your speech will change when you smile, and the person you are communicating with will hear the difference. This is important in the world of telemarketing, as we have to rely on our ability to communicate purely over the phone when engaging people, navigating gatekeepers and convincing decision makers, so it’s even more important to smile as you dial. This simple but powerful technique gives your voice a more engaging tone and puts you in a more positive frame of mind. As it turns out the simple smile can help us in other ways too. According to The Best Brain Possible when you smile, your brain releases neuropeptides. These are nerve proteins that regulate the way cells communicate with each other, they influence your brain, body, and behaviour in many major ways including your learning and memory, helping negate stress, aiding sleep, and elevating mood. Who knew? Now that’s definitely something to smile about.

First impressions

No one wants to answer the phone to someone who sounds bored, miserable or uninterested. Busy professionals need to be immediately engaged, to be convinced by a telemarketing pitch. If telemarketers smile, those crucial opening sentences will be enhanced, giving the call a better chance of hitting the mark.

Communication

The majority of information the person you’re speaking to gains during the call comes from the tone of your voice. If you smile as you dial, the person you’re calling will hear it in your voice and they’ll respond more positively to you. The way you speak, rather than the words you use, will help them decide if you’re trustworthy, if you’re genuine and if they can connect with you on a personal level. This will have a big impact on the success of your call and could even be the crucial factor that tips the decision for or against you.

Company image

If you want your telemarketing to be seen as passionate and energetic, ensuring your team is smiling whenever they pick up the phone is a great place to start. If every interaction a business has with your company is engaging and positive, they’re more likely to feel a connection to your brand and use your company in the future.

Sometimes, the simplest techniques make the biggest difference. To find out other methods for improving the quality of your telemarketing calls contact Blue Donkey today.

Dealing with rejection in B2B telemarketing

Posted on 22 July 2019 by bluedonkey

Sadly, dealing with rejection in B2B telemarketing is a reality of everyday life, and though we try to embrace a positive outlook, we accept that we’ll come across decision makers who don’t have time to talk, aren’t interested in the services or products we want to discuss, or simply don’t want the hassle of switching a particular supplier.

To help our team cope with these knockbacks, and to ensure rejection doesn’t impact on the productivity of our workforce, we’ve created a range of strategies to help ensure success.

Mindset

Any sales professional will be only too aware of the power of positive thinking. In fact, we believe a positive mindset can make or break a sales call. As well as helping our telemarketers approach each call in an optimistic and confident way, a positive mindset helps to convey the benefits and the appeal of the products and services we’re promoting, more compellingly and with more verve.

One of the techniques we practice to put our team in a positive frame of mind is to encourage them to recall the last time they had a really good conversation, or generated a B2B telemarking lead that they are truly proud of. For example, those rewarding, mutually beneficial exchanges, where the recipient is engaged and interested, and which result in the telemarketer feeling on a high, long after the dialogue has ended. These calls are brought to the front of the telemarketer’s mind, and reflected on regularly, whenever they pick up the phone. This helps fuel enthusiasm, reflect success, and gives each contact a stronger likelihood of achieving its objectives.

Creating the best chance of success

Often, an unsuccessful sales call comes down to bad targeting or a poor quality list. If a telemarketer makes a call and the recipient isn’t receptive to the sales message, they need to take a look at the type of companies they’re calling. If the product, service or sales message is unlikely to be of interest to the companies on the list, the telemarketer has a limited chance of success, no matter how enthusiastic they are. However, if the list is well targeted, and appropriate, it may be the positivity of the message or the timing of the call that need to be adjusted.

Even if the product or service isn’t right for the recipient at this moment in time, if the telemarketer can stay positive, engage the person they’re speaking to and have a meaningful discussion, there’s a good chance the telemarketer will be able to revisit the company in the future. As well as helping to line up potential customers, this will help to ensure the next time the telemarketer contacts the company, the call is warmly received, because the brand has been presented well in the past and was therefore memorable for all the right reasons.

Nothing personal

Often we feel rejected when we perceive that the person on the other end of the phone is dismissing us. In these instances, it’s important to remember that rejection, in a business sense, isn’t personal. Instead of feeling despondent, we encourage our telemarketers to put themselves in the buyer’s headspace and think about how their language or their explanation can be improved to better get their message across. Failing to win buyers on every call is not rejection, its life.

In business, no one can be successful 100% of the time. Instead of focusing on the negatives of rejection, it’s important to think about how you can create positives from the situation. As well as helping to improve your mindset and make the working day even better, this positive attitude will be reflected in your success rate and could help you achieve more than you ever thought possible.

To find out how Blue Donkey can help you achieve positive outcomes from your B2B telemarketing efforts, contact us on 01353 724880.

Smile as you dial – it makes a difference

Posted on 21 March 2017 by bluedonkey

Though we’re always looking for ways to innovate, push the boundaries, and improve our telemarketing techniques – sometimes we have to admit the oldest techniques in the book are there for a reason. One tried and tested approach, that really does make a difference, is smiling while you dial. A great way to improve the quality of you calls, connect with the person you’re speaking to and make your workday more enjoyable, putting a smile on before you pick up the phone could transform your telemarketing success rate. If you’re still not convinced, here are just a few of the benefits of this fail-safe sales technique.

Does smiling really make a difference?

Though the person you’re speaking to can’t see you smile, they can hear it. The tone, pitch, and flow of your speech will all be affected by your smile, and the contact you’re trying to sell to will hear the difference. This is very important in the world of telemarketing, as we have to rely on our ability to communicate purely over the phone when engaging people, navigating gatekeepers and convincing decision makers.

First impressions

No one wants to answer the phone to someone who sounds bored, miserable or uninterested. The busy professionals your team are speaking to need to be immediately engaged in the call if they’re going to be convinced by the pitch. If the telemarketer is smiling, those crucial opening sentences are going to be exponentially enhanced, creating a good first impression, engaging the decision maker and giving the call a better chance of hitting the mark.

Communication

Company image

Sometimes, the simplest techniques make the biggest difference. To find out other methods for improving the quality of your telemarketing calls, contact Blue Donkey today.

Dealing with rejection over the phone

Posted on 10 January 2017 by bluedonkey

When you work in telemarketing, rejection is a part of everyday life. Though we work to ensure our success rates are as high as possible, you’re always going to come up against decision makers who don’t have time to talk, aren’t interested in your products or simply don’t want the hassle of switching suppliers.

Though it’s a hazard of the job, regular rejection doesn’t get any easier, especially for telemarketers who are committed to getting the best results possible from every call. To help our team cope with the knockbacks, and to ensure rejection doesn’t impact on the productivity of our workforce, we’ve developed a range of strategies to help our team cope.

Mindset

If you’ve ever worked in sales, you’ll know just how powerful positive thinking can be. In fact, we believe a positive mindset can make or break a sales call. As well as helping our telemarketers approach each call in an optimistic and confident way, a positive mindset helps to convey the benefits and the appeal of the products and services we’re promoting.

One of the tactics we use to put our team in a positive frame of mind is to encourage them to remember the last time they had a really good call. Those calls where the recipient is engaged, when they had a mutually beneficial conversation and when their message really hit its mark should be kept at the front of a telemarketer’s mind whenever they pick up the phone. This will help to fuel enthusiasm when the telemarketer makes a call, and should give each contact a stronger likelihood of achieving the objectives set.

Give your call the best chance of success

Often, an unsuccessful sales call comes down to an inappropriate call list. If a telemarketer makes a call and the recipient isn’t receptive to the sales message, they need to take a look at the type of companies they’re calling. If the product, service or sales message is unlikely to be of interest to the names on the list, the telemarketer has a limited chance of success, no matter how enthusiastic they are. However, if the list is appropriate, it may be the positivity of the message – or the timing of the call that need to be adjusted.

Even if the product or service isn’t right for the recipient at this moment in time, if the telemarketer can stay positive, engage the person they’re speaking to and have a meaningful discussion, there’s a good chance the telemarketer will be able to come back to the company in the future. As well as helping to line up potential customers, this will help to ensure the next time the telemarketer contacts the company, the call is warmly received.

It’s not personal

Often we feel rejected when we perceive that the person on the other end of the phone is dismissing us. In these instances, it’s important to remember that rejection, in a business sense, isn’t personal. Instead of feeling despondent, we encourage our telemarketers to try putting themselves in the buyer’s headspace and thinking about how their language or their explanation can be improved to better get their message across. Failing to win buyers on every call is not rejection, its life.