Blue Donkey have years of experience specialising across the following sectors;

• Pharmaceutical, medical – No names policies don’t make us turn-tail and flee
• Financial services – Uncovering finance insight takes experience, trust building and credibility
• Business services – Gently probing competitor intelligence and deep-diving customer needs
• Professional services – Sourcing renewal dates, review periods, premiums, and challenging competitor strongholds
• Manufacturing – Friday afternoon is the graveyard zone

We are specialists because we don’t just talk to potential buyers, we draw them into meaningful dialogue about what they actually need, and the changing dynamics in their industry. Hence we get to know sectors really well, and we bring those resources and capabilities to the table with new campaigns.

We seek out the best data; we aim to create a fertile matrix of key decision makers and influencers for each organisation; we spend the time needed to capitalise on the best relationships for our client. In short, by speaking intelligently at the highest possible level in sectors we know really well, Blue Donkey will get under the skin of buyers to create the best opportunities for our clients to close.

Yes it is, and if that’s your preference we can help you create the management and training tools to ensure your team reach a peak quickly and reliably. Your team will need the correct ongoing training, motivation, and management resources to consistently generate results.

However, managing productive tele-teams is labour intensive and unless the tools are in place to keep teams constantly informed about their progress, and involved with continuous benchmarking, the effort will wither and die.

In today’s business environment, the cost of getting it wrong can far exceed any perceived savings. Blue Donkey’s clients work with us because they know that they can selectively source our services, that we are ISO 9001 quality standard accredited, intelligent specialists in outbound B2B telemarketing, and that when it comes to telemarketing companies, we are ‘best in breed’!

Our training, coaching, MI systems and routines allow us to optimise efficiency and effectiveness for every minute of your campaign. Hence results invariably exceed any possible savings available by keeping such activities in-house. On the contrary, in-house teams can be significantly more capital intensive than outsourcing due to their high maintenance demands for project management.

We are genuinely passionate about the great things good telemarketing can achieve. By treating every call as if it were our only call, Blue Donkey optimises the performance of outbound telemarketing campaigns to realise the highest possible returns. We distinguish our services with complete campaign transparency and up-to-the-minute reporting for our clients’ campaigns – we’re with you every step of the way. Blue Donkey offers comprehensive, extensive IT infrastructure, bespoke call-logging systems, and custom call recording suites, all brought together in state of the art operations. The strength of our capabilities are advanced by Blue Donkey’s exceptional blue chip client list.

This is one of the most important things Blue Donkey does, and what sets us apart from the crowd. We take the time to make sure that we understand your company and goals – from your people, products, and services, to your customers and the market environment. We often begin a project by undertaking a pilot test, which provides both intrinsic value and an excellent roadmap for how the overall project should proceed.

As the pace of change is far faster than ever before, using static formula like scripts, prompts or call flow tools simply cannot adapt quickly enough to be effective anymore. Scripts were always inappropriate in telemarketing (how often do you use one) and nothing should replace the power of human sincerity. Our candour and can-do make for energetic and intelligent campaigns that are always unique, and continually responsive to ever-changing industry dynamics. Blue Donkey is fiercely unscripted. Although much of our work requires particular questions to be asked in order to uncover needs and relevance, we weave this content into the intelligent two-way dialogue techniques that we implement with every call we make. Our people are industry leaders in this field – intuitive, responsive experts who are excellent communicators and consummate professionals.

As direct marketers we go beyond mere compliance. Everything we do at Blue Donkey adopts a basic position of best practice. We abide by the most stringent rules of the industry and are consistent industry leaders for creation and benchmarking for positive change, for example we are accredited members of the rigorous Helios buying group (FSQS) and we’ve achieved the globally recognised quality standard ISO 9001 – by choice!

Pick up the phone and give us a call, we’re always delighted to discuss your business objectives and key success factors. We can go over your ambitions for sales and marketing, and look at where we can help you meet and exceed your goals. Our MBA level understanding means we can relate to and enrich your ideas with our own. Our detailed knowledge means we are uniquely positioned to relate to and share your pressures and expectations well beyond the industry norm.

When you join Blue Donkey we invite you to be close, inquisitive and forward looking. By working together this way, we feel synergies can be completely exploited. We’ll make the best of your product or service strengths, to maximise the reach and achievement of your campaign. In contrast, when you need us to be self-sufficient and at arm’s length, you’ll want to deliver a brief, talk through the criteria and key success factors, and then just trust us to get on with it. That’s fine too. Our up to the second reporting delivers enough detailed intelligence about each dial and contact so you’re kept completely in the loop and in control at all times.

No, we don’t do B2C. Blue Donkey are B2B telemarketing specialists. B2B telemarketing needs a voice that’s intelligent enough to ask senior decision makers probing questions and sensitively digest the answers given. B2B marketing requires commercial savvy and good business experience to fully understand the unique organisational and industry backdrop for each company. Blue Donkey do not and have never engaged in consumer telemarketing, in fact, since the advent of TPS most consumer telemarketing agencies have switched to B2B telemarketing using the scripted operating models deployed for consumer marketing.

Blue Donkey team members have long and successful careers in the communication industry. Many have been with Blue Donkey for several years. They are highly skilled individuals who will take your message to market in the most compelling way possible. Unlike other telemarketing agencies, Blue Donkey do not employ entry-level or junior staff for their calling campaigns. We don’t use scripts or any formula that’s designed to replace the powerful communication skills of talented individuals. We charge more because our costs are higher and our clients are happy to pay more for a better service. Since prospect data is now more targeted so it’s smaller in number than historically calling campaigns may have been, this means one excellent call in a telemarketing campaign is far more beneficial than lots of scripted or mundane calls. So since data is now more precious we aim to make every call a potential game-changer.

We do use LinkedIn but only to qualify the name and job title where it is useful to do so. We use it anonymously and we use it as a secondary research method. We don’t use LinkedIn to communicate with prospects as we feel a brand is best represented by having a meaningful two-way dialogue, rather than bombarding them with unqualified messages which invites prospects to opt-out of your marketing before you have had a chance to speak to them about how you can provide valuable support to their organisation, based on their specific needs.

We audition on and purchase data from the best sources available in the open market, you are also welcome to provide the data or add your data to the purchased supply so that it can be profiled and cleaned as part of the on-going improvement process. At Blue Donkey the data lists we use for your campaign will always belong exclusively to you. Intellectual property rights for data are never shared with Blue Donkey and everything we do is exclusive to the client who commissions the work. Blue Donkey does not subscribe or hold large datasets which are mined and used for different client campaigns, so your data will always be fresh and completely profiled and selected with your campaign criteria in mind. From a simple database clean to an exactly profiled target universe list, Blue Donkey will create the data list that’s most likely to deliver successful outcomes. Database sourcing and database management are included in Blue Donkey’s set-up fee, this means your marketing list is subject to an ongoing program of data cleanse and managed to the highest standards from the get-go throughout the life of your campaign..

The argument in favour of an outsourced telemarketing function is actually very similar to the reason why you would outsource other mission-critical functions. So basically the effectiveness and the efficiency of that function is substantially improved by placing it in the hands of an expert. This allows you and your internal team to focus on your core activities and the areas of your business where you can really make a difference. As a function telemarketing is being outsourced more and more. This is because decision makers are harder to get hold of than they have ever been and their boiling point for mediocrity is lower than it’s ever been. By the time your message reaches the ears of important decision makers in your market it needs to be nothing less than intelligent, compelling and succinct, otherwise, it’s a wasted opportunity. Skilled communicators, who are using the phone as their primary means of engaging and influencing senior people will be far more practised at doing so than your internal team are ever likely to be. Additionally, a good outsourced telemarketing agency will have the benefit of technology to help manage your program more effectively. At Blue Donkey our ISO 9001 certified quality management systems are among the most robust in our industry. Our unique systems, processes and checks mean the cutting edge control levers used to maximise the performance of your telemarketing campaign enables granular MI (management information) right down to the last few seconds or keystrokes of your project putting you in absolute control of your budget and your potential buying universe.

You may well have a project that has failed with another agency, that doesn’t surprise or worry us. The reason your project will work with Blue Donkey, where you failed with another agency, is that the calls we make, the methods we use and the way we approach data is completely different to anything else in the market. Blue Donkey produce a product that we call intelligent telemarketing, we create the call that you would dial yourself. No scripts, no formulas, no prosaic systems managing the content. Our calls are entirely based on the intellect and competence of our skilled team. We are a small business and we only take on projects that we believe in and that we are excited by. So by the time we get on the phone and talk about who you are, what you do, and why you are special we are credible, authentic and we get people thinking differently. At Blue Donkey we select and profile data very carefully, so by the time we get through to a decision maker we already know they have the propensity to convert to a game-changer client for you.